40-Year Legacy Brand | Trademark & Data Assets
USD 540,000 - 960,000
Dissolved Entity - IP Assets Only
Registered trademarks (CHAMP™ & VELOZ®) with 40-year heritage, plus comprehensive retailer and customer databases covering 800+ stores across 250+ Indian cities.
Business operations ceased. No active transactions or cash in bank. Workforce disbanded.
Registered trademarks (Class 25 & 28), retailer database (800+ stores), customer database (15,000+ contacts), historical sales intelligence.
Comprehensive analysis of trademark IP and proprietary databases
CHAMP™ & VELOZ® trademarks with 40-year brand heritage
Comprehensive retailer contacts and procurement intelligence
Verified customer contacts with purchase history
India's sportswear market offers compelling growth trajectory for trademark revival
2024 to 2034
2024 to 2033
Multi-faceted approach for trademark and database asset valuation
Trademark valuation using industry-standard 4-6% royalty rates on projected revival revenue, discounted over 10-year period following ISO 10668 standards. Dormant brand discount applied.
Database valuation based on replacement cost analysis: research, relationship building, data gathering, and time value. Obsolescence discount applied for dissolved status.
Why these assets represent compelling value for strategic buyers
40-year heritage vs. 5-10 years to build equivalent brand recognition and consumer trust from scratch.
800+ retailer contacts eliminate 2-3 years of relationship building. Saves ₹1.5-2 Cr in distribution setup costs.
VELOZ (premium urban) + CHAMP (mass market) = complete market coverage across all consumer segments.
No encumbrances, litigation, or trademark disputes. Registered and legally enforceable intellectual property.
Positioned in 16-18% CAGR sportswear category with strong tailwinds from health consciousness and athleisure adoption.
Proprietary intelligence on high-growth Tier 2 & 3 markets unavailable through standard research channels.
Strategic fit for buyers seeking entry or expansion in Indian sportswear
Instant sportswear presence with 40-year brand equity, avoiding years of brand-building investment and market development.
Proven brand with ready database for digital relaunch. Heritage brand with modern revival potential in high-growth category.
Move up the value chain into branded play, leveraging existing production capabilities with established trademark and distribution intelligence.
Turnaround opportunity in high-growth category. Clean IP assets with clear revival playbook and 12-18 month path to profitability.
Recent trademark valuations and acquisitions in Indian sportswear sector
Valuation Context: Champ Sports valuation of ₹4.5-8 Cr reflects dissolved status discount (50-60%) applied to comparable active brand multiples, while recognizing substantial trademark value and database intelligence in high-growth market.
Quick liquidation scenario. Maximum dormant discount (60%). Database obsolescence at 40-50%. Suitable for immediate sale.
Moderate revival potential. Standard dormant discount (50%). Database obsolescence at 30%. Strategic buyer scenario.
Strong revival execution. Reduced dormant discount (40%) with heritage premium. Database obsolescence at 20%. PE/VC turnaround scenario.
Mid-range valuation, negotiable to ₹5-7.5 Cr based on buyer profile and deal structure. Represents balanced assessment of dissolved status against substantial trademark value and proprietary database intelligence.